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Let the language work for you
The good news is that you can make language work for you.
An analysis of over 9,000 successful and rejected applications to the Novo Nordisk Foundation showed that the use of promotional language is associated with the proportion of applicants that receive funding. According to the study , the chances of a grant can increase by up to 53%.
However, as a professional, it can be difficult to express yourself in a convincing way to non-professionals. This is particularly true when there are restrictions on how many words you are allowed to use in e.g. the project description.
Before, during and after
Academic communication is not just about communicating “new study shows…”.
It can also be important to communicate about your project before it starts and during it, because that way you create visibility and relevance.
This may be when you:
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want to set an agenda
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wishes to have input from relevant stakeholders
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needs to ensure greater ownership among your target groups
Før
"Projektets output er en styrkelse af de frivilliges kompetencer inden for konflikthåndtering og samtaleteknik."
Efter
"Målet er, at vi klæder de frivillige på til de svære samtaler, så alle føler sig hørt."
Før
"Projektet har til formål at udvikle og afprøve nye pædagogiske metoder og didaktiske tilgange, der kan styrke undervisnings-kvaliteten og understøtte differentieret undervisning for at imødekomme elevernes forskellige læringsbehov og forudsætninger."
Efter
"Danske skoleelever har forskellige forudsætninger. 45 lærere afprøver i dette projekt konkrete metoder til differentieret undervisning. Målet er, at flere elever lærer mere uanset deres udgangspunkt."
From complex
to clear
We have different areas of expertise:
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Your expertise ensures the project's concept and quality.
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My expertise ensures that the project description, summary and other text sections will be easy and quick to understand for the assessor, who typically does not have many minutes to read the application.